The Influence of Word of Mouth Talkers and Tools on Consumer Buying Decisions in Sate Taichan Shincan Palembang

This study aims to determine the effect of Word Mouth Talkers and Tools on Consumer Buying Decisions at Sate Taichan Shinchan Palembang Restaurant. Data was obtained through distribution questionnaires interviews. The sample in this 178 consumers. results showed that there a positive influence between word mouth talkers buying decisions. from value Multiple Linear Regression Coefficient 5,600 means increase spread by 1 unit will consumer purchases 5,600. Correlation (R) Decision variable, which has moderate relationship because it correlation 0.506 (50.6%). Furthermore, research using analysis Determination (R2) explained Of Talkers, Tools, 25.6% while rest 74.4% can be other factors.